![]() ![]() The Air Jordan 1 faced a backlash from the NBA after Jordan donned the black and red sneakers during a preseason game in 1984. Mirroring the franchise’s colors, Nike released the Chicago star’s first signature shoe, Air Jordan 1, a model centered around black and red that disrupted the status quo of white sneakers. He won six championships with the Chicago Bulls and was influential in globalizing and commercializing the game of basketball and its stakeholders. Jordan displayed charisma, superior skills, high-flying athleticism and a determination to win at all costs in his basketball career. (Contributed photo) How did the Air Jordan 1 revolutionize basketball sneakers and sports marketing? Kunkel predicts the new movie Air will cause an increase in Nike sales and Air Jordan 1 price that sneakerheads may stock up on to collect or resell. Thilo Kunkel is an expert on athlete brand development and monetization. The Nike-Jordan partnership revolutionized athlete endorsements, and Jordan paved the way for other athletes to make millions from sponsorships. Nike ran with the “banned narrative” that became their own kind of advertising campaign, selling $70 million worth of Air Jordans within two months of the sneaker’s release.
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